A weekly meal planning kit for busy families
A real roadmap for turning a simple skill, planning family dinners, into a small online project. You choose one type of family, test the idea in a week, build one week of meals, charge for it, and find your first ten paying families.
Who it's for
Working parents who run out of dinner ideas by Wednesday
Earnings estimate
£150 to £600 a month at first
Time needed
45 to 60 minutes a day
Cost to start
£0 to £15 to test
Read the whole roadmap online, or keep the PDF
All 9 stages are below, free, with no sign up. The PDF is the same roadmap in 9 chapters, ready to download and use while you work.
Free to read online. Free to download. No account needed.
What's inside
What you end up with
- •One clearly defined family you are planning for
- •Proof that they want it before you build anything
- •A named weekly product with a price
- •A way to get paid without a technical setup
- •A launch plan for your first ten paying families
Pick one narrow, recognisable type of family so your advice feels personal and your marketing has an obvious audience.
Do these in order
- 1Write down five families you know, or five you follow online, and note the exact dinner problem they complain about most.
- 2Circle the one you understand best, for example parents of two young children who both work full time and have 30 minutes to cook.
- 3Write one sentence in this shape: I help [who] eat [what] without [the thing they hate].
- 4List what they already try, such as takeaways, batch cooking or supermarket meal deals, and why it stops working for them.
- 5Save three real screenshots of them describing the problem, from forums, local groups or reviews. These become your proof later.
Example to copy
I help working parents of young kids put a varied, home cooked dinner on the table in 30 minutes, without planning every Sunday or ordering takeaway three times a week. Problem in their words: "By Wednesday I have no ideas left and we end up with chips again."
Prompt to paste into the AI helper
You are helping me choose one narrow audience for a family meal planning product. Ask me eight short questions about the families I know best and what they complain about at dinner time. Then give me three specific audience options. For each option write: the one sentence positioning line, the exact dinner problem they describe in their own words, what they have already tried, and why that stopped working. Keep everything concrete, use plain language, and avoid marketing jargon.
Done when: You can name one specific type of family, quote their dinner problem in their own words, and your one sentence positioning line fits in a social post.